Why Paper Choice Matters More Than You Think

Paper is the single material readers interact with most when holding your book. It affects how text looks on the page, how images reproduce, how the book feels in hand, and how long it lasts on a shelf. Choosing the wrong paper can result in text that bleeds through, images that look dull, or a book that feels flimsy and cheap.

Common Paper Types for Book Printing

Different types of books call for different paper stocks. Here are the most common options:

Uncoated white (50-70 lb) — The standard for novels, memoirs, and text-heavy nonfiction. Provides a clean, easy-to-read surface with minimal glare.
Uncoated cream/natural (50-70 lb) — Popular for literary fiction and poetry. The warm tone reduces eye strain during extended reading and gives a classic, bookstore feel.
Coated matte (80-100 lb) — Ideal for books with photographs, illustrations, or charts. Provides sharp image reproduction without the glare of a glossy finish.
Coated gloss (80-100 lb) — Best for art books, photography collections, and coffee table books where vibrant color reproduction is the priority.
Recycled stocks — Available in various weights and finishes for environmentally conscious projects.

How Paper Weight Affects Your Book

Paper weight is measured in pounds (lb) or grams per square meter (GSM). Heavier paper feels more substantial and resists show-through (where text from the reverse side is visible), but it also increases spine width, shipping weight, and cost. For most standard novels, a 50-55 lb uncoated stock strikes the right balance between quality and economy. Contact us to request physical samples so you can feel the difference before committing to a stock for your print run.